Dentsu Lab

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Project	Client	Description	Year
Hug of Life	SBI Life	A hug that protects * A touch that empowers * A habit that saves lives turning a moment of comfort into a life-saving self-care ritual	2026
The Generative Interface	DENTSU LAB	Designing from Screens to States	2026
The Breed Lab	Royal Canin	Breed Lab is an edutainment experience that invites people to discover Royal Canin’s science-based expertise and inspires learning about pet nutrition through the funnest form – play.	2026
FloraPhonics	DENTSU LAB	An interface for Human-Nature interaction	2026
Rethinking Human + Machine	DENTSU LAB	Two Takeaways from SXSW by Alex Hamilton	2026
Organic Network	Orange	Turning static screens into interactive magic.	2026
Waves of Will	NTT	The first-of-its-kind live dance performance defying the limits of ALS	2025
Reimagining Interface at Mobile World Congress	DENTSU LAB	Snapshot by Ashley Knight	2025
Garuda Rakshak	DSP Mutual Fund	An ancient Deity returns to the Maha Kumbh to reunite lost children with their families.	2025
Bullying Decoder	D.A.V. Public School	Bullying Decoder transforms existing school CCTV systems into an empathy-driven AI tool that detects patterns of verbal bullying through unused audio feeds.	2025
MOTOROLA DEEP CONNECT	Motorola	Motorola deep connect delivers a surge of hope, relief, and genuine connection in every call.	2024
PROTOFEST	Dentsu Lab	Protofest merges learning with hands-on application, placing teams at the cutting edge of Creative Technology through skill-building and creativity-fueled sessions.	2023
VICE NEWS UNFILTERED HISTORY TOUR	VICE NEWS	Telling the history of artefacts from the perspective of the people they were stolen from.	2023
UP-CYCLING POSSIBILITY	Dentsu Lab	THE PROJECT THAT CHANGES THE WAY WE THINK ABOUT THINGS	2023
PROJECT HUMANITY	WITH ALS \| NTT \| DENTSU LAB	UNBLOCKING POTENTIAL FOR EVERYONE	2023
THE EVERYTHING BOOK	VEDANTU	With a vision to democratise education, The Everything Book connects disconnected kids with their dreams.	2023
SAFETY PRAM OF THE FUTURE	Skoda	Dentsu Lab Warsaw delivered a prototype stroller based on safety systems used in Skoda cars.	2023
Klm sustainable progress scope display	KLM	THE FUTURE OF FLIGHT IN AN IMMERSIVE VIRTUAL EXPERIENCE	2023
Mastercard Sound Backpacks	MasterCard	How to let people who live in silence hear? New technologies for the service of the deaf	2023
PORSCHE GARAGE MENTALITY	Porsche	A ChatGPT experience, blending insights from history's top garage entrepreneurs to inspire users' aspirations.	2023
VIAPLAY: INKED BY MAX	VIAPLAY	A TATTOO MADE BY F1 MAX VERSTAPPEN RACING LINE ON THE TRACK - LIVE	2022
HEMA SHELF SCANNER	HEMA	A self-scanning prototype that was the first of its kind in the Netherlands, facilitating a smoother and more enjoyable customer experience.	2021
MIND THE CITY	PON	SERIOUS PLAY, WITH SERIOUS CONNECTED CAR DATA	2020
Karwei Style Studio	Karwei	EFFORTLESS DIY HOME DESIGN FROM A STORE	2020
UNLABELED - Camouflage Against the Machines	NESUSVII \| DENTSU LAB	Camouflage Against the Machines	2020
Visualizing the Blind Soccer	JAPAN BLIND FOOTBALL ASSOCIATION	A sport for the visually impaired that is based on soccer.	2019
°CURATION	ART FAIR TOKYO	What was the atmosphere like on the day that Monet depicted in his "Water Lilies"?	2019
DRESS FOR VENUS	ART FAIR TOKYO	A dress for Venus, who has been naked for 100 years.	2017

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