+ Meet our leadership team
Yasuharu Sasaki
Global Chief Creative Officer
Yasuharu Sasaki his passion for creativity and technology has been a marked characteristic throughout his career, he founded Dentsu Lab Tokyo in 2014 and has been dentsu’s Global Chief Creative Officer, responsible for leading dentsu’s global Creative Practice.
Naoki Tanaka
Global Chief Creative Officer
Naoki Tanaka is a globally recognised creative technologist and innovation leader, and global creative lead at Dentsu Lab. Under his leadership, Dentsu Lab has developed internationally celebrated projects across neuroscience, immersive experience, gaming, and accessibility.
Ashley Knight
Global Head of Strategy
As Dentsu Lab’s head of strategy Ashley Knight shapes the vision that moves our clients from where they are to where the world is going. An internationally awarded strategy leader, she brings clarity of purpose and creative ambition to everything we create, helping brands define their future.
Florian Root
Global head of business & growth
Florian Root is an innovation leader that brokers the partnerships that make world-first ideas real across our Labs worldwide, partnering with ambitious brands to create innovations that move both business and society forward. He oversees client relationships, commercial strategy, and the global expansion of the practice.
Pascal Rotteveel
Global executive creative director
Pascal sets the creative standard for everything that leaves our doors, ensuring ideas are not just original, but culturally alive and precisely executed. A self-described conceptual purist, his obsession is work that sits at the cutting edge of design, technology, and contemporary culture.
Joeri Bakker
Global head of business & operations
Joeri is the operational driving force behind our global growth. With a track record of building teams and delivering real working proof points, he keeps our Labs moving fast, scaling smart, and delivering on their promises.