Business Challenge

Orange, the multinational telco company, has been a champion of human connection. To showcase its complex network capabilities at Mobile World Congress, the world’s largest annual trade show, it needs a direct, compelling, human-focused experience that instantly resonates. One that stands against tech-centric screens and buzzword-filled displays.

Lab Process

To achieve the right expression for the Orange network, we got to rapid prototyping. We think with our hands, creating a multitude of interactive simulations, before landing on the perfect balance of brand, scale, and simplicity. Creating an experience that is approachable, captivating, and instantly understood, while showcasing Orange’s connectivity prowess.

Innovation outcome

With Organic Networks, Orange’s invisible technology becomes tangible connections, with an installation made to be interacted with and experienced. Driven by historical network data, the installation is built on two arches: ‘Disruptions’ and ‘Connections’, visualized in a mesmerizing, organic form. Allowing visitors to instantly understand its complex capabilities. Because seeing and touching is believing.