Dentsu Lab

Breanna Olson

“This technology gave me back a sense of self. And I really believe this technology has the potential to help people get out of their lonely spaces”

Societal Need

The world is built for able-bodied people that move, speak, and express themselves in specific ways. When you lose these abilities, access to work, education, and self-expression disappear. For people with ALS, those abilities fade rapidly, while their mind remains fully intact. Losing their sense of self, by losing their self expression.

Client perspective

Technology company NTT set out to create a new form of expression powered only by brainwaves. Together with Breanna Olson, a former professional dancer who lives with ALS, we created the world’s first brainwave‑driven dance performance and challenge the limits of the disease.

Lab Process

Using a state of the art machine learning model, we created an EEG system that made brainwave based selection ten times faster, without implant surgery or large clinical machines like fMRI. This allowed Breanna to control a virtual holographic version of herself performing live on stage through focused brain activity.

Lab Process

The system measures brainwaves by focussing her attention on left and right, which enabled her to navigate a multiple choice grid. Using this grid she designed the choreography and performance, after which she performed it live on stage.

Lab Process

The system improves with every use, making it adaptable for many conditions and opening new paths to work, education, social connection, and play for people whose minds move ahead of their bodies.

Results

A live changing moment for Breanna and her family.

Reach

MLN80+
earned reach

Our work / Waves of Will 001 / 000