Dentsu launches Dentsu Lab Warsaw, accelerating Global expansion of the company’s innovation proposition. Appoints New Leaders with a focus on Generative AI capabilities.
Dentsu is launching Dentsu Lab Warsaw, a pioneering research and development centre. It is to co-create innovative products and solutions to meet the specific needs of concrete sectors - FSI, automotive, retail, pharma, FMCG or luxury. It is a part of the group's new strategy - Media++. The new team of specialists from Poland, Hungary and Germany, expanded by media and data & analytics specialists, will focus on generative artificial intelligence, rapid prototyping and experience design.
Dentsu Lab is to strengthen the dentsu group's position as a leader in business transformation, providing solutions based on modern technology. It will build on the idea of Maker Lab, a creative and technology unit that has been successfully operating within dentsu on the Polish market for several years and is now set to become part of a global structure with offices in Tokyo, London, Amsterdam and Warsaw.
The newly appointed leadership team for Dentsu Lab Warsaw includes:
Zoltán Major, Chief Experience Officer, dentsu Hungary
Mateusz Strześniewski, International Growth Director, dentsu Polska
Michał Pęczalski, Head of Creative Technology, dentsu Polska
Bartosz Malina, Head of AI, dentsu Polska
Łukasz Kotliński, Creative Director, Dentsu Creative
“The city of Warsaw in the name is somewhat of a symbol, as it was here that we invested in building a culture of innovation many years ago, setting up our first R&D team, Maker Lab. Today, nearly 10 years later, but still with the same gleam in our eye, we are launching Dentsu Lab Warsaw as a much bigger project. Our ambition is to shape the future. That's why Dentsu Lab is a platform to experiment, create innovative solutions and, as a result, build a competitive advantage for us and our clients from all 18 markets within Central Europe - a cluster connecting CEE with the German, Swiss and Austrian markets”
Krzysztof Mocek, CGO, Creative Practice Lead, dentsu Poland & CEE.