Dentsu Lab

Dentsu Launches Dentsu Lab Warsaw

March 31, 2025

Dentsu launches Dentsu Lab Warsaw, accelerating Global expansion of the company’s innovation proposition. Appoints New Leaders with a focus on Generative AI capabilities.

Dentsu is launching Dentsu Lab Warsaw, a pioneering research and development centre. It is to co-create innovative products and solutions to meet the specific needs of concrete sectors - FSI, automotive, retail, pharma, FMCG or luxury. It is a part of the group's new strategy - Media++. The new team of specialists from Poland, Hungary and Germany, expanded by media and data & analytics specialists, will focus on generative artificial intelligence, rapid prototyping and experience design. 

Dentsu Lab is to strengthen the dentsu group's position as a leader in business transformation, providing solutions based on modern technology. It will build on the idea of Maker Lab, a creative and technology unit that has been successfully operating within dentsu on the Polish market for several years and is now set to become part of a global structure with offices in Tokyo, London, Amsterdam and Warsaw. 

The newly appointed leadership team for Dentsu Lab Warsaw includes: 

  • Zoltán Major, Chief Experience Officer, dentsu Hungary  

  • Mateusz Strześniewski, International Growth Director, dentsu Polska 

  • Michał Pęczalski, Head of Creative Technology, dentsu Polska 

  • Bartosz Malina, Head of AI, dentsu Polska 

  • Łukasz Kotliński, Creative Director, Dentsu Creative  

“The city of Warsaw in the name is somewhat of a symbol, as it was here that we invested in building a culture of innovation many years ago, setting up our first R&D team, Maker Lab. Today, nearly 10 years later, but still with the same gleam in our eye, we are launching Dentsu Lab Warsaw as a much bigger project. Our ambition is to shape the future. That's why Dentsu Lab is a platform to experiment, create innovative solutions and, as a result, build a competitive advantage for us and our clients from all 18 markets within Central Europe - a cluster connecting CEE with the German, Swiss and Austrian markets”

Krzysztof Mocek, CGO, Creative Practice Lead, dentsu Poland & CEE.