We were proud to showcase 'Waves of Will' to a global audience through BBC Worldwide, bringing this project to more than 400 million people around the world.
The coverage highlights how Dentsu Lab, in collaboration with our client NTT, is using creative technology to enable new forms of human expression - in this case, allowing Breanna Olson to control a digital avatar in real time using non-invasive brainwave sensing. Part of the wider 'Project Humanity' initiative, the story powerfully demonstrates how innovation can move beyond utility to create deeply emotional, culturally resonant experiences, opening up new possibilities for inclusion, creativity and connection. Most importantly, the piece captures the human impact at the heart of the work, showing how technology can help people with progressive conditions continue to participate in culture and performance on their own terms.